We believe that the human spirit, with its limitless imagination and capacity to find links where none existed before, is unique. Art and design are expressions of the human experience, mirrors of our diverse cultures, histories, and personal stories, and as such, they should remain deeply our own endeavors.

The modern world bombards us with choices, often creating a fear of missing out on the newest tools and technologies. We propose a shift in focus, from quantity to quality. Instead of being driven by a need to constantly upgrade, to have the latest, fastest tool, we should focus on mastering the tools we already have and extracting the best out of them.

The act of design is not just about the end product; it's also about the journey, the process of improving our skills, and the satisfaction derived from creating something with our own hands.

Our philosophy encourages designers to consider the entire lifecycle of their creations, from concept to end-user experience. This includes considering the environmental and societal impact of our designs. We advocate for sustainable, ethical design practices that respect our planet and all its inhabitants.

While we do not reject technology and innovation outright, we believe there is immense value in traditional design methods and techniques. We should not be so quick to abandon the wisdom of our past generations in our rush towards the future.

We reject the modern obsession with speed and instant gratification. Good design takes time. It involves a process of trial and error, of exploration, of slowly and thoughtfully refining our ideas until they achieve their full potential. We believe that by slowing down, we can create designs that are more meaningful, more impactful, and more enduring.

While we appreciate the visual appeal of a design, we also value its usefulness, its ability to meet the needs of its users, and to enhance their lives in meaningful ways. A good design, in our view, marries beauty with functionalism, achieving a balance that results in an item that is both pleasing to the eye and practical to use.